As a team, we had the opportunity to work with the Toronto Rehab to promote consumers to choose a safer boot tread, to eliminate the chances of people having more slips and falls.

Ice is one of the major reasons people slip and fall in the Canadian winter months. This poster displays the treads dented into the ice, we are hoping that this design will speak to consumers to pay attention to the kind of boots they buy for the winter, to take into consideration that one of the number one ways to help prevent injuries cause by slipping, is to buy boots with a better tread.